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About Hawaiian Organic Noni

Sunrise Organic Farm and Hawaiian Organic Noni are a family owned/operated 37 acre certified organic farm with an FDA certified organic Kitchen processing facility. We grow our own Noni, pick the fruit, process, package, and distribute. We do not private label or offer our products through multi-level marketing. We have total control over every aspect of growing our organic trees, processing our fruit and offering our products directly to you through our website, practitioners or stores.

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. Over the years, we built our house, processing facility, roads, drilled water wells and developed electrical systems through wind and solar. We also developed a deep relationship with Noni that was growing all through our valley.

Talking with older Polynesians and Hawaiians, we began to understand the true traditional use of this magnificent healing fruit. They ate the fruit raw everyday as a natural preventative to maintain perfect health. Many of you are familiar with Noni juice, but we learned to never juice the fruit because the potency is in the pulp. In Hawaii, I challenge people to go to Bishop Museum in Honolulu. For centuries, Noni was eaten raw and not juiced because , you won’t find a glass jar 150 years ago.

Today, Hawaiian Organic Noni is proud to bring the rest of the world the power of noni fruit.


Success Stories
"I was amazed because I've tried many other products that had no effect at all."

"I bought this product in Kauai at a farmers market. The salesman rubbed it on my knee and told me it would take about 10 minutes to work. I was very skeptical but walked around for about 15 minutes and found that it really did work. I was amazed because I've tried many other products that had no effect at all. I bought this product and have been using it now for about 3 months. It really does help with my knee and also on my occasionally stiff wrists. I would recommend anyone with knee pain try this product." 


"Alleviated all the pain"

"I tried both the Noni lotion, and the fruit leather and I found that I was having problems with my knees and after using this product it alleviated all the pain. I can’t say enough great things about this product and I hope you’ll give it a try." 

Brian Taylor,  Arizona

"After losing weight and being re-evaluated for life insurance, agent calls to find out how such drastic health improvements were achieved"

"My husband recently lost weight and needed to be re evaluated for his life insurance. He is 58 years old, and met his weight loss goal. The exciting thing is that in every area of his blood work, HGL, LGL, Sugar levels, etc.... , all are dramatically improved. The insurance agent called him to see what else he had been doing, because the weight loss alone wouldn't have improved these things that dramatically. He told us he had worked with 2 of the Biggest Loser winners, and they had not seen such a great improvement. The only difference is we added Noni fruit leather to our diet. His blood work is like a 20 year old, we certainly plan on keeping up with the Noni, I am convinced, that is the difference!"