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About Hawaiian Organic Noni

Sunrise Organic Farm and Hawaiian Organic Noni are a family owned/operated 37 acre certified organic farm with an FDA certified organic Kitchen processing facility. We grow our own Noni, pick the fruit, process, package, and distribute. We do not private label or offer our products through multi-level marketing. We have total control over every aspect of growing our organic trees, processing our fruit and offering our products directly to you through our website, practitioners or stores.

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. Over the years, we built our house, processing facility, roads, drilled water wells and developed electrical systems through wind and solar. We also developed a deep relationship with Noni that was growing all through our valley.

Talking with older Polynesians and Hawaiians, we began to understand the true traditional use of this magnificent healing fruit. They ate the fruit raw everyday as a natural preventative to maintain perfect health. Many of you are familiar with Noni juice, but we learned to never juice the fruit because the potency is in the pulp. In Hawaii, I challenge people to go to Bishop Museum in Honolulu. For centuries, Noni was eaten raw and not juiced because , you won’t find a glass jar 150 years ago.

Today, Hawaiian Organic Noni is proud to bring the rest of the world the power of noni fruit.


""Thank You!""

"I am writing to say, "Thank You!" I have never bought your product but I want to share this testimonial about the result of serendipitously finding and using a sample of icy-hot. I was in Las Vegas last week for a convention of entrepreneurs and investors and made the very bad error in judgement to wear a new pair of shoes to the closing exercise of the week long Executive MBA style program. Three hours of standing, pacing, and walking around with a thick corn on the forepad behind my middle toe put me in excruciating and almost immobilizing pain. Still, I had only arrived for the one day and I had to mix and mingle, entertain at dinner, attend meetings until the wee hours and put on a happy, successful, 'you should invest in my business' face. I was about to pass out from pain while standing and talking with one a corporate president when I spied a couple of your product samplers attached to flyers on a nearby display table. Being an energy healer with a long history in herbal and essential remedies, I rushed to the patio and massaged my aching feet with icy-hot. Almost instantly the pain subsided and within minutes was just a memory. The next day I drove to Utah and climbed Angels Landing (2100' vertical ascent) in Zion National Park. I held another icy-hot in reserve for the trip down and used it on my knees which have both been poorly treated in skiing accidents. It worked wonderfully. No problem at all going up or coming down! Thank you, thank you, thank you for your products and the angel that left them for me to find." 

Daniel Latch,  US

Success Stories
"It helps me every time"

"This is Naomi Lawrence from Taylor Ridge, Illinois. I fell in the lake a few years ago and pulled muscles and ligaments, and I want to make a testimony that the Hot Heat Lavender Noni Lotion helped me out of that. It helps me every time I had a pulled muscle or something. And then it's helped me very very much. So I appreciate it, thank you very much, bye bye." 

Naomi Lawrence,  Illinois

Success Stories
"It has healed it!"

"Yes, this is Caroline Flinchem, in Greensboro, North Carolina. I've tried the Noni Icy Hot Noni lotion. I had a tear in my... knee, and I put the Noni lotion on it. And it has healed it. And I wanted to thank Steve Frailey, for telling us about the Noni Lotion. " 

Carolin Flinchem,  Greensboro, North Carolina