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About Hawaiian Organic Noni

Sunrise Organic Farm and Hawaiian Organic Noni are a family owned/operated 37 acre certified organic farm with an FDA certified organic Kitchen processing facility. We grow our own Noni, pick the fruit, process, package, and distribute. We do not private label or offer our products through multi-level marketing. We have total control over every aspect of growing our organic trees, processing our fruit and offering our products directly to you through our website, practitioners or stores.

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. Over the years, we built our house, processing facility, roads, drilled water wells and developed electrical systems through wind and solar. We also developed a deep relationship with Noni that was growing all through our valley.

Talking with older Polynesians and Hawaiians, we began to understand the true traditional use of this magnificent healing fruit. They ate the fruit raw everyday as a natural preventative to maintain perfect health. Many of you are familiar with Noni juice, but we learned to never juice the fruit because the potency is in the pulp. In Hawaii, I challenge people to go to Bishop Museum in Honolulu. For centuries, Noni was eaten raw and not juiced because , you won’t find a glass jar 150 years ago.

Today, Hawaiian Organic Noni is proud to bring the rest of the world the power of noni fruit.


"Relieves Pain & Strengthens Knee"

"I am 57 and I injured my knee very badly. I went and had an MRI which showed I had a bad tear in the meniscus. The doctors wanted to perform surgery on my knee, I found out about the Noni Fruit Leather and started taking a 2 inch square every day. Before Noni I was using a cane, after two months I did not need to use a cane. Since then I've been hiking and leading an active life style." 

Kristen,  Illinois

"Almost instantaneous"

"Hi, My name is Amy, and I'm from Connecticut, and my vet gave me some Lavender Noni Lotion for my dogs who had bed sores and it was truly, almost instantaneously, amazing in terms of helping the bed sores heal from the inside out. And we've done a lot of things, and it was heading in the right direction, but that seemed to be the thing that Really, Really, Really made a difference." 

Amy,  Connecticut

"When it happens to you, you know it's real!"

"Hi, my name is Betty, and I'm from Kailua, Hawaii. I had a really neat experience with the Lavender Noni Lotion that I've shared with people and I decided to share it with the Noni people. About 3 years ago, I had a basil cell cancer removed from the right side of my nose, and it left a bump after it healed. Which always bothered me. So I went back to the doctor, to the surgeon, and asked him if he could level that bump off. And he said, yes he could do it, but it would be involved, it would take a long time and that it would be...have a scab for a long time. So I just forgot about it. So one day I was at home, watching TV, and the bottle of Noni Lotion happened to be sitting there on the coffee table. So I rubbed a little bit of it on the spot on my nose, and forgot about it. And because it was a habit for me to rub the nose, about 20 minutes later I went to rub it and the bump was gone. It had totally disappeared, it has never come back and that is a pretty good story. If somebody told it to me I would have been a little skeptical, but when it happens to you, you know that its real. And trust me, it was. So I'm a big advocate for Noni Lotion." 

Betty,  Kailua, HI