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About Hawaiian Organic Noni

Sunrise Organic Farm and Hawaiian Organic Noni are a family owned/operated 37 acre certified organic farm with an FDA certified organic Kitchen processing facility. We grow our own Noni, pick the fruit, process, package, and distribute. We do not private label or offer our products through multi-level marketing. We have total control over every aspect of growing our organic trees, processing our fruit and offering our products directly to you through our website, practitioners or stores.

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. Over the years, we built our house, processing facility, roads, drilled water wells and developed electrical systems through wind and solar. We also developed a deep relationship with Noni that was growing all through our valley.

Talking with older Polynesians and Hawaiians, we began to understand the true traditional use of this magnificent healing fruit. They ate the fruit raw everyday as a natural preventative to maintain perfect health. Many of you are familiar with Noni juice, but we learned to never juice the fruit because the potency is in the pulp. In Hawaii, I challenge people to go to Bishop Museum in Honolulu. For centuries, Noni was eaten raw and not juiced because , you won’t find a glass jar 150 years ago.

Today, Hawaiian Organic Noni is proud to bring the rest of the world the power of noni fruit.


"amazing everybody should use it! (:"

"Aloha im Sarah, I just became a saleswoman for the amazing noni product and im also eating the noni leather, I noticed many postive changes like my blatter infection vanished and I just feel alot better in general. Im honored to be selling such a remarkable product and am so glad I discoved this. Noni is amazing and I hope to continue to sell this amazing product to so many of you wonderful people. Thank you so much for making this astonishing product. C:" 


"The changes were miraculous!"

"My name's Janice from Las Vegas, Nevada. And for one month my holistic veterinarian has been giving me Noni Fruit Leather for my three little dogs. The changes are miraculous; so much so when I looked up on your website, I realized people can take it too! So I'm putting in my first order, and I can't wait to see the difference in all of us for years to come! Thank you!" 

Janice,  Las Vegas, Nevada

"Almost instantaneous"

"Hi, My name is Amy, and I'm from Connecticut, and my vet gave me some Lavender Noni Lotion for my dogs who had bed sores and it was truly, almost instantaneously, amazing in terms of helping the bed sores heal from the inside out. And we've done a lot of things, and it was heading in the right direction, but that seemed to be the thing that Really, Really, Really made a difference." 

Amy,  Connecticut