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Noni Health Terms

natural antioxidant

Oxidation is one of the most basic chemical processes, and it results in the oxidized substance losing electrons. In the human body, atoms and molecules that have lost an electron are called free radicals. This is the same process that causes rusting and which turns cut apples brown.

Natural antioxidants are believed to help combat free radicals by donating electrons to make the free radical less reactive, without forming another free radical or triggering a chain reaction. For that reason, many experts and health professionals recommend a high daily dose of foods high in natural antioxidants, to keep numbers of free radicals in check. It’s believed that this might lower your risk of chronic disease, help you fight off chronic diseases, and allow you to age more gracefully.

In the search for foods high in natural antioxidants, consumers can examine their chosen food's Oxygen Radical Absorbance Capacity (ORAC). ORAC value measures a food’s ability to make reactive oxidizing compounds in the body harmless through natural free radical processes aka natural antioxidants.

Natural antioxidants include vitamin A, vitamin C, vitamin E, beta-carotene, and others. US Department of Agriculture has determined that a person should consume at least 3,000 to 5,000 ORAC units per day, through foods and supplements. That’s quite a bit — about 14 apples, for scale! In general, raw, whole plant foods are the best sources of antioxidants, but not all are created equal. When we submitted a sample of our Noni Fruit Leather to UBE Analytical Laboratories in California, it scored 340,000 ORAC units per 100 grams, or 6,024 units per 2x2 inch square serving. We also sent a sample of commercial noni juice which scored 433 units per one ounce serving. Noni Fruit Leather was fourteen times as potent as noni juice in natural antioxidants.